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Juventus Adidas Agreement

abril 10, 2021 By: admin Category: Sin categoría

“During this period, adidas will be the technical partner of all Juventus teams for a fixed minimum performance of 408 million euros. The consideration does not include additional royalty payments in the event of exceeding a threshold for sales bonuses and sports benefits. The previous contract, which was due to expire on June 30, 2021, included six seasons from 2015/16. “Regarding the excellent performance of the commercial partnership and the increased visibility of the Juventus brand in 2018, adidas has recognised an additional bonus of 15 million euros for 2018, which will be paid before 31 December 2018. In a statement issued by the association published on Friday, it said: “Juventus Football Club S.p.A. and adidas Italy S.p.A. have amended the official partnership agreement and have extended the duration until June 30, 2027,” the club confirmed in a statement. The Serie A champion first joined the sporting goods giant in 2015 and has signed a contract until 2021. The new contract will start next year and will last until June 2027, with the club also earning a bonus of 15 million euros ($17 million) for its successful show this season. “The new contract covers the period from the 2019/2020 season and includes a total of eight football seasons until 2026/2027.” The other terms of the existing contract remain unchanged until the start of the new contract for the 2019/2020 season. “Juventus Football Club S.p.A.

has reached an agreement with adidas International Marketing B.V. for a technical sponsorship agreement starting in the 2015/2016 campaign,” he said. “The consideration does not include the value of the adidas products delivered each year to the club, nor the performance-related incentives and bonuses program available to the club. Italy`s Serie A club, Juventus, has renewed its technical partnership with adidas for a fixed minimum amount of 408 million euros ($448 million) over a certain amount over eight years, according to the association`s 2018/19 financial report. The club issued a statement tonight confirming that the agreement has been reached with Adidas International Marketing B.V. In 2018 was recognized the “excellent performance of the commercial partnership” and the “increased visibility of the Juventus brand” with an additional bonus of 15 million euros per adidas, which was fully collected by the association during the first half of the 2018-19 financial year. And Adidas rewarded them with a bonus of 15 million euros which will be paid at the end of the year. Paul Pogba, now a Manchester United player, shows at a location of the advertising video A smooth advertising video to mark the extended agreement shows the stars of the Juventus executive According to the Environmental Protection Agency, it is “probably carcinogenic to humans”. Over the next ten years, the insurance company`s brand will be visible on the first team`s training kit and at the back of the women`s team kit; The Alliance also obtained the naming rights to the stadium. Juve receive only 10.3 million euros a year in the new contract, but since the accession of Cristiano Ronaldo, on July 10, 2018, all the main partners of the club have renewed their contracts with the giants of Serie A, underscores the strong influence of the Portuguese star on their marketing strategy. In 2015, Bianconeri announced a six-year contract with the German sporting goods giant worth 139.5 million euros without bonuses. The new agreement brings jeep sponsorship to 42 million euros per year, which could reach 46 million with bonuses.

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